London city Essay Example | Topics and Well Written Essays - 1000 words - 2

capital of the United Kingdom city - Essay ExampleAlthough most nations were cheery with the logo, Iranian reaction provoked intense debate and this attracted contribution of scholars, political leaders and the general public. This became a pressing issue that was likely to escalate to the boundary of affecting participation of all countries in the Olympics. It is evident that such a logo can be of great socio-political insinuation if not well interpreted care of.The 2012 London Olympics logo is a cut emblem that came in a series of colors. This included shades of pink, orange, blue and green. According to the chairman of the London 2012 Olympics organizing committee, the logos number 2012 was designed with the intention to make it appeal to the internet contemporaries of today. The logo designed by Wolf Olins had the number 2012 jagged in a particular font that the designer deemed impressive (Garcia,7).However, this logo elicited a lot of debate over its design. This was owing t o the different cognizances batch had about the image. From Wolf Olins angle he just jagged about the number 2012 to get an impressive image attractive to the internet using generation but from other peoples intuition, the logo had different meanings depending on their school of thought or rather their visual reasoning skills (Garcia, 9).First is the perception of the logo by Iranians. Iran was too taken by the 2012 London Olympics logo. Almost four years after the logo was designed a new perception by an Iranian athlete brought a twist to the perceptions about the logo. Tehran an Iranian athlete threatened boycotting the race unless the organizers moved with speed to change the logo. In his view or understanding, the logo depicted the word Zion. It should be noted that it was a jagged font that represented the four figures 2012 (Nudd, 1).The Iranian government on the other end had its perception of the same. According to